Generation Z has fully entered the labour market in manufacturing and logistics regions. Managers often shake their heads at their different expectations: young people reject the rigid 1990s approach and are not afraid to leave after the first shift if they do not feel respected.
Companies that understand what makes this generation tick gain a flexible, tech-savvy workforce.
What works with the young generation in production
- Fast, digital communication: Forget paper notice boards and lengthy circulars. Information about shifts and pay must reach them instantly on their smartphone.
- A clear picture of career growth: Even when starting as an operator, they want to know what they need to do to become a quality inspector, team leader or line technician.
- Fair and open feedback: Generation Z expects continuous feedback, not anonymous criticism once a quarter. They respect leaders who explain the point of their work in concrete terms.
- Flexible shift planning: The possibility of swapping shifts and respect for work-life balance dramatically reduce absences.